About us
“Journeys That Inspire, Connect, and Transform”
At Peru Urbano, we channel over 27 years of passion and expertise into creating exceptional travel experiences that go beyond tourism. We don’t just design trips; we craft life-changing journeys that immerse travelers in the heart and soul of Peru, forging deep connections with its people, history, and landscapes.
Founded in the vibrant city of Lima, our reputation is built on authentic, immersive, and sustainable experiences that take you beyond the ordinary. Our team of local experts—historians, anthropologists, archaeologists, and naturalists—are storytellers at heart, dedicated to sharing the untold narratives that make Peru extraordinary.
Every journey with Peru Urbano is an invitation to experience Peru in its truest form, where ancient traditions, breathtaking nature, and heartfelt encounters create moments that stay with you forever.
Our history
“Redefining the Way Peru is Discovered and Experienced”
Peru Urbano was born from a bold vision: to break away from conventional tourism and create journeys that foster real connections with Peru’s history, culture, and people. We believe that meaningful travel isn’t just about visiting a place—it’s about feeling it, understanding it, and becoming part of its story.
Our team is made up of historians, anthropologists, archaeologists, biologists, and architects, ensuring that every tour is infused with depth, knowledge, and authenticity. We are not just guides; we are researchers, explorers, and cultural ambassadors, passionate about unveiling the hidden gems and untold stories of Peru.
But our mission goes beyond travel. We are committed to creating a positive impact—from collaborating with local communities and supporting Mother Pacha in empowering vulnerable groups, to promoting low-impact, sustainable travel through the use of public transportation and eco-friendly practices.
At Peru Urbano, we believe that travel has the power to educate, inspire, and create change—not just for the traveler, but for the communities that open their doors and hearts to us.
Our Mission
“Crafting Transformative Journeys That Go Beyond Travel”
At Peru Urbano, our mission is to offer life-changing experiences that celebrate the very essence of Peru through:
✔ Authenticity & Cultural Immersion – We take travelers beyond the surface, connecting them with real people, traditions, and stories.
✔ Sustainability & Responsibility – We design journeys with minimal environmental impact, supporting local communities and ethical tourism.
✔ Personalized & Exclusive Travel – Every experience is uniquely tailored, ensuring that each traveler’s journey is meaningful and unforgettable.
✔ Uncompromising Safety & Quality – Every detail is carefully planned to provide seamless, high-quality experiences that exceed expectations.
Our mission is not just to take you to a destination—it’s to help you experience it in the most profound and authentic way possible.
Our Vision
“Transforming the Way the World Experiences Peru”
We aspire to be leaders in personalized and immersive travel, redefining what it means to explore with purpose, depth, and connection.
✔ Inspiring travelers to discover Peru through a deeper, more meaningful lens, forging lasting connections with its people and heritage.
✔ Bridging cultures and communities, fostering empathy, respect, and positive interactions that leave an impact long after the journey ends.
✔ Setting the standard for responsible and sustainable tourism, ensuring that every experience benefits both travelers and local communities.
✔ Creating journeys that transform, where each trip is not just a vacation but a powerful, perspective-shifting experience that stays with you for life.
Our vision is that every Peru Urbano journey becomes more than a trip—it’s a lasting, transformative experience that touches the heart, ignites curiosity, and leaves a meaningful footprint in the world.
Our Team
“The heartbeat of Peru Urbano is our team.”
At Peru Urbano, our greatest strength is our people—the passionate experts who bring Peru’s stories to life. We are a diverse collective of local specialists, historians, anthropologists, architects, naturalists, and seasoned travel professionals, each with over 20 years of experience in crafting authentic and exceptional journeys.
From the vibrant streets of Lima to the sacred peaks of the Andes, our deep-rooted knowledge and profound love for Peru ensure that every experience is immersive, insightful, and truly unforgettable.
With an unwavering commitment to responsible tourism, cultural preservation, and unparalleled storytelling, we don’t just guide travelers—we create meaningful connections between people, places, and traditions, allowing every journey to become a transformative experience.
Linda Carhuayano
Executive Director
With an unparalleled passion for Peru, Linda Carhuayano is the heart and vision behind Perú Urbano. A business administrator, her love for culture, gastronomy, and local communities led her to found this company with a clear purpose: to create transformative experiences that positively impact the environment, society, and cultural preservation.
Under her leadership, Perú Urbano has established itself as a leader in responsible tourism, blending authenticity, sustainability, and cultural immersion in every journey. Always committed to equity and local development, Linda promotes initiatives that ensure each experience benefits not only travelers but also the communities that welcome them.
From strategic planning to every small detail behind the scenes, her dedication and innovative spirit make Perú Urbano a company that not only showcases Peru but also celebrates and protects it.
Fernando Minauro
Surgeon & Spiritual Guide
With an outstanding career in the healthcare sector and a deep commitment to holistic well-being, Fernando Minauro is a renowned expert in both traditional medicine and Andean spirituality.
His extensive experience in medical management has led him to hold high-ranking positions within Peru’s public health system, including Head of the Admissions and Medical Records Office at Adolfo Guevara Velasco Hospital in Cusco and Deputy Director of the Integrated Health Networks of Eastern Lima under MINSA, among others. Driven by a holistic approach to health, Fernando has complemented his surgical training with specializations in clinical and humanistic psychosomatics, medical biomagnetism, homeopathy, and Chinese energetic medicine.
Beyond the clinical field, Fernando is a dedicated scholar of Andean ancestral wisdom, blending science and spirituality in his work as founder and director of KarpAyni, a center for Traditional Andean Medicine. His deep respect for indigenous worldviews has led him to traverse ancient Inca trails, connecting with remote rural communities and promoting healing from an integral perspective.
Always willing to help those in need, Fernando’s work serves as a bridge between modern medicine and ancestral practices, guiding others on their journey toward balance, healing, and personal transformation.
Ruben Rodriguez
Program Development, Historian & Tour Guide
Rubén Rodríguez is a passionate historian with a deep knowledge of Peru’s past and present, dedicated to preserving and sharing the country’s rich cultural and historical heritage. He has extensively traveled the ancient Inca trails, exploring remote communities where ancestral traditions remain alive, offering an authentic and insightful perspective on Peru’s history.
As a specialist in ecotourism and adventure travel, Rubén has worked with some of the most prestigious travel companies worldwide, leading expeditions that blend exploration, history, and nature. His hands-on field experience and expertise in designing immersive itineraries make him an essential part of our team, ensuring that every journey provides a deeper connection to the true essence of Peru.
With a unique combination of academic knowledge and field experience, Rubén doesn’t just guide travelers—he takes them on a journey through time, allowing them to connect with the living history and culture of the Andes in a way that is both memorable and inspiring.
Rafael Zuniga
Marketing Department
With over 25 years of experience in Marketing and Healthcare Management, Rafael Zúñiga brings a strategic and creative vision to our team. Holding a Diploma in Healthcare Management, he has worked extensively in audiovisual production and direction, excelling as a producer, filmmaker, editor, and post-producer. This background has equipped him with a unique ability to craft compelling narratives, effectively communicating messages that inspire and connect with audiences.
His career spans leadership roles in sales, customer service, and logistics management, ensuring that every project runs seamlessly and that the traveler’s experience exceeds all expectations.
Beyond marketing, Rafael is deeply committed to social well-being and making a positive impact. His passion for driving meaningful change fuels his efforts to develop innovative strategies that not only promote responsible tourism but also contribute to the development of Peru’s most underserved communities.
Percy Núñez
Eco-Friendly Programs
Percy Núñez is a renowned leader in environmental conservation and sustainable tourism in Peru. A biologist, researcher, and author, his lifelong commitment to nature and Andean culture led him to write “Vilcanota Urubamba, Cusco, Peru, S. America: Ecological Restoration”, a key work in preserving the region’s delicate ecosystems.
As a professor at the Universidad San Antonio Abad del Cusco, Percy teaches biology, ethnobotany, ornithology, and scientific research, while also being a leading researcher in conservation biology. His expertise in neotropical forests, jungle exploration, and ecotourism makes him an invaluable asset in developing programs that seamlessly blend science, education, and sustainability.
Holding postgraduate degrees in ecology and environmental biology, Percy has specialized in identifying tropical plants of the Peruvian Amazon, earning him recognition as one of South America’s most distinguished biologists in this field. His deep respect for ancestral Andean traditions and dedication to environmental preservation have driven him to work directly with indigenous communities in the Amazon, promoting sustainable resource use while bridging scientific knowledge with traditional wisdom.
At Peru Urbano, Percy leads our Eco-Friendly Programs, ensuring that every travel experience we offer leaves a positive impact on both nature and local communities.
Segundo Mesia
Ornithologist & Naturalist Guide
Born in a Bora community along the Momón River in Iquitos, Segundo Mesia is one of the most experienced naturalist guides in the Peruvian Amazon, with over 34 years of expertise in exploring the region’s extraordinary biodiversity and working alongside world-renowned scientists.
He has collaborated with prestigious institutions such as the Smithsonian Institution, Cornell University, and International Expeditions, assisting biologists and botanists in studying the Amazon’s rich flora and fauna. His fieldwork has also led him to work with some of the world’s most respected ornithologists, including Steve Hilty, author of Birds of Colombia, and David Ascanio, author of Birds of Venezuela.
Segundo’s deep knowledge of Amazonian biodiversity has made him an invaluable asset to scientific research projects. He contributed as a collector of frogs and snakes for the book Reptiles and Amphibians of the Amazon: An Ecotourist’s Guide by Richard D. Bartlett and Patricia Bartlett. His expertise extends beyond Peru, having worked as a naturalist guide in Manaus, Brazil, and Leticia, Colombia.
In 2006, Segundo was part of the support team for the filming of Jean-Michel Cousteau’s documentary, which explored life along the Amazon River. His exceptional ability to identify birds by their song and recognize species in their natural habitats has made him a highly sought-after guide for scientific and ornithological expeditions worldwide.
A self-taught ornithologist with a profound passion for Amazonian flora, Segundo embodies dedication, knowledge, and love for the rainforest. As a Bora native, he represents the spirit of Peru Urbano, blending tradition and science to preserve and share the Amazon’s natural and cultural wealth. His work not only inspires travelers and scientists but also motivates young generations in Amazonian communities to appreciate and protect their unique environment.